lecture5socialattitude

lecture5socialattitude - AttitudesandAttitudeChange...

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Attitudes and Attitude Change Attitudes toward…. . smoking/smokers/       cigarettes
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Intuitive characteristics Evaluation (quotes) Intensity Change e.g.                                                          
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          Attitudes are. . Important to individuals (functional aspects) - and companies/advertisers (see overhead “ Real Men”)  Cigarettes (brief history) Prior to 1497 – native north americans 1497 – taken back to Europe 1600 – opposition by King James I, health concerns 1852 – matches, more convenience, more smoking 1908 - Canada, not to under 16 1914, free to soldiers, creates smoking cohort 1927 –  have men, so market to women for diets (Bernays) (Lucky Strike: For a  Women and men now consumers
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1950, Reader’s Digest, smoking      cancer,  smoking rates slight decline - 1964 – U.S. Surgeon General’s Report: Smoking  causes  cancer - Gradual decline in overall rates - 15-19-Year-Olds: 1981    1999    2002    2005 46%       27%       21%    18%  Males 42%       29%       23%    18%   Females  
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Highest smoking rates The highest smoking rates are for young adults age  20 to 24 years at 26%, although greatly reduced from  35% in 1999.  20-24-Year-Olds:        1981           1999          2002       2005 males     47%          40%              31%          29% females   50%          31%              30%          23%
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Politics …  Business/marketing:  E.g.,  Politics: advertising (video 3 min.)        
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Change Approaches Attitudes (through ads)                         behavior Behavior              attitudes e.g., smoking outside in winter,  “warming bus” Role of Attitudes Pos/neg attitude            Influence other’s view of you                     Own attitudes, standards to judge others     …. . She 
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Attitudes in Social Psychology Gordon Allport –  Attitudes key because  Attitude is… (brother Floyd –)
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3 –component model (ABC Model – Breckler) Affect, Behaviour (conative), cognition 
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This note was uploaded on 10/20/2010 for the course PSYC PSYC 2120 taught by Professor Dougmccann during the Fall '10 term at York University.

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lecture5socialattitude - AttitudesandAttitudeChange...

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