Product Identification and Offering

Product - The above accounts of success only support the establishment of continuing the success of the company by establishing a luxury division

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Product Identification and Offering The primary activities of Enterprise Rent A Car are that ERAC is the largest rental car company in the world that specializes in renting vehicles to customers who need a car due to an accident, medical repair, or theft (Enterprise Rent A Car, 2009). ERAC also serves the business market by offering rentals to customers that want to take a short business trip instead of using their personal vehicle or the business customer that has the desire to make a trip for leisure purposes. The ERAC brand has become very popular since its establishment in 1957. ERAC shows that popularity by having offices within 15 miles of 90% of the US population (ERAC, 2009). ERAC is not only successful in the United States. The company also has almost 900 offices in Canada, the United Kingdom, Germany, and Ireland.
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Unformatted text preview: The above accounts of success only support the establishment of continuing the success of the company by establishing a luxury division of ERAC in Vietnam to service the Vietnamese tourist and citizens with luxury rental car needs. Due to the increase in travel in the Vietnamese market the tourist now have the ability of different types of transportation. With the cost of a taxi being expensive in Vietnam the luxury rental by ERAC can have the Vietnamese market renting or leasing vehicles from ERAC economically friendly. Renting will make more sense economically and will keep the driving safe in the streets of Vietnam. Of course ERAC will also extend the service motto of “we’ll pick you up” to the Vietnamese market. Source: Enterprise Fact sheet.www.go.enterprise.com. Enterprise Rent A Car Company, 2009....
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This document was uploaded on 10/18/2010.

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