Unformatted text preview: SBU’s BCG Grid (market share. market growth) cash cow (examples) star question mark ethics social responsibility green marketing cause-related marketing code of ethics ways to improve ethic behavior 3 factors influence ethical decisions – individual, opportunity, organizational criticisms of marketing (people do things they don't want to do, materialism, misleading ads) importance of marketing (high cost .50 of every dollar is marketing) (1/3 jobs are marketing)...
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- Spring '10
- Marketing, marketing marketing concept, MARKETING STRATEGY Marketing, era marketing environment, cause-related marketing code, environmental analysis marketing