This preview shows page 1. Sign up to view the full content.
Unformatted text preview: SBU’s BCG Grid (market share. market growth) cash cow (examples) star question mark ethics social responsibility green marketing cause-related marketing code of ethics ways to improve ethic behavior 3 factors influence ethical decisions – individual, opportunity, organizational criticisms of marketing (people do things they don't want to do, materialism, misleading ads) importance of marketing (high cost .50 of every dollar is marketing) (1/3 jobs are marketing)...
View Full Document
This note was uploaded on 10/21/2010 for the course MKT 350 taught by Professor Bunett during the Spring '10 term at Missouri State University-Springfield.
- Spring '10