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Unformatted text preview: Agents Brokers Merchant Wholesalers (full-service and limited-service) Physical Distribution (definition and objectives) Dual Distribution (definition and advantages and disadvantages) Industrial Distribution Outsourcing Cycle Time Order Processing Reorder Point, Order Lead Time, Usage Rate, Safety Stock Warehousing Retailing and Major Types of Retailers Specialty Retailers (off-price, category killers) Direct Marketing Non-store Retailing Direct response Marketing (examples) Telemarketing Online Marketing Television Home Marketing Direct Selling Automatic Vending (advantages-disadvantages) Franchising (Definition, advantages and disadvantages) Store Image and Atmospherics Anchor Store Scrambled Merchandising (examples and objectives) E-Marketing (I will go over some key points about web sites) E-Marketing Characteristics (accessibility, control, digitalization, memory)...
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This note was uploaded on 10/21/2010 for the course MKT 350 taught by Professor Bunett during the Spring '10 term at Missouri State University-Springfield.
- Spring '10