Unformatted text preview: Product Positioning Perceptual Map Brand Brand Name, Brand mark Trade Name Trademark Levels of Brand Loyalty Brand Equity Manufacturer Brands/ Private Brands (private brands, dealer brands, store brands are other names used interchangeably with private brands) Generic Brands Name tips and effects (i.e. psychological effects of names) Individual Branding Family Branding Co-Branding Brand Licensing Packaging Functions Secondary-Use Packaging Innovative Packaging Multiple Packaging Criticisms of Packaging Labeling Service Service Facts Characteristics of Service (intangibility, inseparability, perishability, heterogeneity...
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- Spring '10
- Brand, product line product, product Product classification, Product mix Product