MKT%20350%20Fall%202010%20Schedule[2]

MKT%20350%20Fall%202010%20Schedule[2] - 18 Developing...

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REVISED MKT 350: Tentative Schedule – Fall 2010 Week Topic Chapter August 23 An Overview of Strategic Marketing 1 Enroll in this class on Blackboard by Friday, January 27 30 Planning, Implementing, & Controlling Marketing Strategies 2 The Marketing Environment September 6 Labor Day NO CLASS Monday, Sept. 6th The Marketing Environment, Social Responsibilities & Ethics 3 September 13 EXAM #1 Monday, September 13th 1, 2, 3 Marketing Research and Information Systems 4 20 Target Markets: Segmentation, Evaluation, and Positioning 5 27 Consumer Behavior 6 October 4 Business Markets 7 EXAM #2 Friday, October 8th 4, 5, 6, 7 11 Product Concepts 9 Fall BREAK - NO CLASSES October 14 - 17
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Unformatted text preview: 18 Developing & Managing Products 10 25 Pricing 11 November 1 Pricing Management 12 EXAM #3, Friday, November 3 9, 10, 11, 12 8 Marketing Channels & Supply Chain Management 13 Retailing, Direct Marketing, & Wholesaling 14 15 Integrated Marketing Communications 15 Last Day to Drop/Withdraw from Classes Friday, April 30 November 22 Advertising & Public Relations 16 THANKSGIVING HOLIDAY NO CLASS Wed. Nov 24 - 28 29 Personal Selling & Sales Promotion 17 December 6 EXAM #4 Wednesday December 8 13, 14, 15, 16, 17 No Class on Dead Day, Friday December 10 December 13 FINALS Monday December 13, 8:45 to 9:45 AM OPTIONAL FINAL COMPREHENSIVE...
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