Celebration 1 Review - Preview Test Questions 1 Marketing is the process of a promoting products through personal selling and advertising to

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Unformatted text preview: Preview Test Questions 1. Marketing is the process of a. promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders. a. creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. a. delivering a standard of living to a society. a. creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm’s objectives. a. focusing on customers’ needs. 1. Marketing is the process of a. promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders. a. creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. a. delivering a standard of living to a society. a. creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm’s objectives. a. focusing on customers’ needs. 2. Polaroid is aiming its Cool Cam camera at children of baby boomers. These children represent Polaroid’s a. audience. a. sales alternative. a. business group. a. target market. a. focus group. 2. Polaroid is aiming its Cool Cam camera at children of baby boomers. These children represent Polaroid’s a. audience. a. sales alternative. a. business group. a. target market. a. focus group. 3. Distribution, price, promotion, and product are all elements of a. marketing strategy. a. the marketing mix. a. a target market. a. a consumer good. a. a business strategy. 3. Distribution, price, promotion, and product are all elements of a. marketing strategy. a. the marketing mix. a. a target market. a. a consumer good. a. a business strategy. 4. The three basic forms that a product can take are a. markets, products, and images. a. goods, ideas, and intangibles. a. brands, services, and tangibles. a. services, ideas, and goods. a. ideas, services, and things. 4. The three basic forms that a product can take are a. markets, products, and images. a. goods, ideas, and intangibles. a. brands, services, and tangibles. a. services, ideas, and goods. a. ideas, services, and things. 5. Which of the following scenarios involves the distribution element of the marketing mix? a. Deciding whether or not a certain product should continue to be sold a. Determining whether an advertising message would be more effective on television or in magazines a. Choosing between a company jet or the airlines for executive travel a. Deciding whether or not to have retail outlets in addition to a website a. Developing a new warranty policy for an existing product 5. Which of the following scenarios involves the distribution element of the marketing mix?...
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This note was uploaded on 10/21/2010 for the course MKT 350 taught by Professor Bunett during the Spring '10 term at Missouri State University-Springfield.

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Celebration 1 Review - Preview Test Questions 1 Marketing is the process of a promoting products through personal selling and advertising to

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