Unformatted text preview: this, the general feel of the graphics and layout of the page is friendly and welcoming. I also noticed that throughout the website, the developers kept the same blue and orange color theme, which seemed to constantly remind me which store I am visiting. I thought that was a very clever idea. One suggestion for enhancing the overall effectiveness of this website would be to incorporate the use of short audio/video-clips. I have seen snippets of videos used in online advertisements, and I think possibly utilizing them to provide more information on items may help to boost sales. This may help especially since the items are being sold online and consumers do not have a chance to pick items up and observe them as they would in the physical store. As a whole, the site is very comparable, if not superior, to competitors’ websites and presents a welcoming atmosphere for valued customers. cc: Wallace Martinez, President, Administration...
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- Spring '08
- Thought, Orange, Assistant WAL-MART WEBSITE