Comm 150 - comm.150 30/03/201017:09:00 fourcannonsofscience

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comm. 150 30/03/2010 17:09:00 four cannons of science we can dispute them, qualify them, we know something based on authorities, witness,  different people see different things colloquia- bringing people together from different areas to do a certain process to  listen to research for example metaanalyses- quantitative statistical studies that take several studies into  account 
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30/03/2010 17:09:00 April 15, 2010 Zimbardo talk  Ethics Pizza clip independence- should have asked them to write it down sampling not representative of all people external validity- they sampled only a certain type of people- from NY, all men experimenter was also a participant  independent variables- water type- 3 levels – LA, Chicago, NY  dependent variables- taste (good) – measurement scale – they did a rank order nominal-  name your fav one, name, catergorical, not meaninglfully ordered,  gender, shoe performance, ethnicity ratio - like interval but no negatives, absolute difference, always include  numbers, its meaningful  ordinal - rank your favorite one, order- items can be ordered but they are not  meaning, fully added or subtracted, ranking, birth order interval - certain relative difference, scales that make use of real numbers  designating amounts to reflect relative differences o can take on negative values o how much do u like something o separated by equal values o like sat, ect o is not the same as 2 X 3
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shoe size- interval gender- nominal height in inches- ordinal shirt sizes- ordinal (up for debate) iq- interval age in months- interval self rating of depression on 7 point scale- interval VIOXX- the “miracle drug” to cure all pain, one of the most successful new drugs ever,  for arthritis patients,  Dependent- recall Ratio scale= like they recal 7 out of 10 Independent- sexualization- what is sexualized what is not  Gender is another independen variable  Gender and brand recall = use 3 sources, by Thursday 
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Week 4 30/03/2010 17:09:00 Intro Lit Review Experiments are going to provide you with the strongest examples on the  independent and dependent variable  Mention a couple of relevant theories  What is a theory article- explains the process by which something happens,  gives us an explanation as to why  Empirical article- going out and studying the world  Explain theoretical processes by which one of your IV’s relates to your DV Strengths weaknesses?  Mostly empirical some theory Hypothesis- 3 to five, 1 manipulated independent variable  References – 9 to 20  9 to 15 pages double spaced, numbered 
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Comm 150 - comm.150 30/03/201017:09:00 fourcannonsofscience

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