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Unformatted text preview: the potential capital generated. 3. Conducting polls or interviews concerning products purchased in a consumers lifetime. Customer Equity 1. Running an advertising campaign focusing on the testimony of loyal, life long consumers. 2. Developing and incorporating a business plan for investors and financiers using the history of past consumers. 3. Making projections and predictions concerning directions of marketing and advertising for future campaigns of product line. Focusing on High-Value Customers 1. Create a basis for past consumers to interact about purchases, such as a web site or 1 800 number. 2. Track the histories of purchases of individual consumers and develop an aggressive plan to show appreciation to and for their loyalty. Course Number 3. Research and develop a communication format that keeps consumers in touch with the company and its motives and directives. Course Number...
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- Spring '10
- Marketing, Customer relationship management, advertising campaign, Axia College Material