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CRM mkt - the potential capital generated 3 Conducting...

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Axia College Material Appendix D Customer Relationship Management (CRM) Review the examples of Customer Relationship Management (CRM) characteristics found in the table below. In your own words describe at least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers. Characteristic CRM Activity Share of Customer 1. Doing research to determine if new consumers would be interested in purchasing new products from this company? 2. Offering customer loyalty cards to consumers discounts on future purchases. 3. Offering incentives or rebates to consumers who purchase this product in a certain time frame. Lifetime Value of Customer 1. Researching the number of times a consumer will need this product. 2. Researching and developing a marketing plan, such as silver or gold member incentives for lifetime customers, and determining
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Unformatted text preview: the potential capital generated. 3. Conducting polls or interviews concerning products purchased in a consumers lifetime. Customer Equity 1. Running an advertising campaign focusing on the testimony of loyal, life long consumers. 2. Developing and incorporating a business plan for investors and financiers using the history of past consumers. 3. Making projections and predictions concerning directions of marketing and advertising for future campaigns of product line. Focusing on High-Value Customers 1. Create a basis for past consumers to interact about purchases, such as a web site or 1 800 number. 2. Track the histories of purchases of individual consumers and develop an aggressive plan to show appreciation to and for their loyalty. Course Number 3. Research and develop a communication format that keeps consumers in touch with the company and its motives and directives. Course Number...
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