COM 127 Reference Guide Template final.docx - Communication...

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Communication Channels Reference Guide Name: Sheree Gordon Mass Media Mass communication happens when the print or electronic media send messages to large audiences. A communicator would use mass media to exchange on a large level to convey a personal connection to employees or a state of the union address to discuss diseases or viruses that are affecting so many lives in 2020 or a radio host could invite the audience to provide feedback on a chosen topic. Common Types 1. Social Media-Facebook a. Written post for followers b. Photos and or videos 2. Print Media- Newspapers a. Articles b. Advice columns 3. Radio a. Audience feedback b. Discussion topics 4. Books a. Self Help books b. Recipes Interpersonal Communication Interpersonal contact is communication between individuals whose lives mutually impact each other. Interpersonal contact creates, preserves and ends our relationships and we spend more time engaged in interpersonal communication than other communication types. Interpersonal contact would be used while communicating with your other significant friends or family.

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