6 Business Development

6 Business Development - Business Development Business...

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Business Development
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Business Development A process that sets out a standard approach for developing new opportunities, either from existing contacts or by proactively finding and targeting brand new potential contacts and then working to communicate how you may be able to serve them or help them solve a problem.
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The idea is to know what your value is… which is usually determined by understanding your personal product attributes and locating people/companies who can use what you have to offer. Business Development Process
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Business Development Process Who - are you going to target? What - do you want to sell them? Where - are they located? When - will you approach them? Which - are the appropriate target personnel? Why - would they want to meet with you? How - will you reach them? The Starting Points
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A career fair is not a great place to look for a specific job It is a great place to meet people who represent companies that have a need for specific types and levels of talent Your job is to initiate a real communication link that tells the other person what to think about you and whether you are what they need in a very few seconds Business Development - Redefined
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Strategic Relationship Assessment Management Word of Mouth most influential form of product attribution advertising. …Based on Trust
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Strategic Relationship Assessment Management Networking is based on trust. What is commonly referred to as “networking” is extremely inefficient due to lack of trust. So…
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Strategic Relationship Assessment Management NETWORKING
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Strategic Relationship Asset Management
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Relationship capital is the most important, underutilized and hidden resource. Strategic Relationship Assessment Management
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This note was uploaded on 10/22/2010 for the course WPC 301 taught by Professor Burns during the Fall '08 term at ASU.

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6 Business Development - Business Development Business...

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