7 Direct Marketing

7 Direct Marketing - Direct Marketing Direct Marketing...

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Unformatted text preview: Direct Marketing Direct Marketing defined: Any type of marketing that seeks some sort of response from the reader. • Direct marketing materials usually have reply cards or numbers so that the reader can request more information or order the product. Direct Marketing VS Consumer Marketing: • In the business of buying • Sophisticated • Important, relevant, engaging • Multi-step process • Multiple influences • Complex buying process • Purchase is for company and self Direct Marketing Important Relevant Engaging Call to Action WIFM Design Constraints • How long is the average resume scanned on a first pass? • What is the primary motivation of a person screening resumes for the first time? • What is the last thing a recruiter or hiring manager reads before going through a stack of resumes? An Example Job Description drive innovation serve our consumers classical brand marketing packaged goods analytical growth strategies new product development Write all the items from the job description on multiple pages, until all the highlighted words are in this list. Now go back and write down when you have ever done anything that could be called this(within your ethical boundaries), and what the positive outcome was ....
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7 Direct Marketing - Direct Marketing Direct Marketing...

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