8 Persuasive Content and Design1

8 Persuasive Content and Design1 - Persuasive Content and...

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Persuasive Content and Design
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Brand vs. Product Brand: the emotional content quick / broadcast environments, television, magazines
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Strategic Relationship Asset Management Word of mouth most influential form of product attribution advertising Based on trust!
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Strategic Relationship Asset Management Clarity of Purpose If you have not defined and focused on your passion in business life, relationship building will not be successful in achieving exceptional success Go back and define your passion, then you can build useful relationships for both parties
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Strategic Relationship Asset Management Clear Communication Goals Your network must know what in precise terms you are passionate about
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T h e p ro c e s s o f g u i d i n g p e o p l e to wa rd t h e a d o p t i o n o f a n i d e a , att i t u d e , o r a c t i o n b y rat i o n a l a n d sy m b o l i c ( t h o u g h n o t a l ways l o g i c a l ) m e a n s . I t i s st rate g y o f p ro b l e m - s o l v i n g re l y i n g o n " a p p e a l s " rat h e r t h a n st re n gt h . W i k i Persuasive Message Design
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Modern Elements of Persuasion
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Essence of All Interview Answers: I am what you need (using their language) I have had success doing that I can do the same for you Persuasive Message Design
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Structured/Unstructured One-on-One Telephone/Screening Panel Series Group Stress Meal Behavioral
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The candidate did not know what he/she wanted to do. The candidate did not tell me what he/she did, it was always “we” instead of “I”. I did not see the candidate’s passion for wanting the job/field/company he/she is pursuing. Incorrect Presentation Tactical Interview Errors
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BUSINESS ATTIRE ETIQUETTE
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BUSINESS ATTIRE ETIQUETTE
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The Six Month Clean-up Plan… Voice Mail Social Networks Your Hair
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Research - Occupation, Industry, Geography, Company Identify & Build - Anticipate Potential Interview Questions Develop - Develop Answers to Projected Questions Practice - Prepare For Your “Performance” Image Projection - Pay Attention to the Details Interview Plan
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Initial Impression - The first 30 seconds are key to ‘make or break’ , its over by two to three minutes into the interview Body Language - It’s Not Always What You Say Focus - Know What You Want and Where You Are Going
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