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Unformatted text preview: Related Topics • Core Competencies • Mission and Vision Statements • Scenario and Contingency Planning Description Strategic Planning is a comprehensive process for determining what a business should become and how it can best achieve that goal. It appraises the full potential of a business and explicitly links the business's objectives to the actions and resources required to achieve them. Strategic Planning offers a systematic process to ask and answer the most critical questions confronting a management team-especially large, irrevocable resource commitment decisions. Methodology A successful Strategic Planning process should: • Describe the organization's mission, vision and fundamental values; • Target potential business arenas and explore each market for emerging threats and opportunities; • Understand the current and future priorities of targeted customer segments; • Analyze the company's strengths and weaknesses relative to competitors and determine which elements of the...
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- Fall '08