MGT 300 Spring 2010 Week 07

MGT 300 Spring 2010 Week 07 - The Internal Environment...

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Unformatted text preview: The Internal Environment (Dess-Lumpkin-Eisner Chapter 3) MGT 300 Way 7 March 3 Assessing the Internal Environment of the Firm Chapter 3 10 - 3 Value-Chain Analysis • Sequential process of value-creating activities • The amount that buyers are willing to pay for what a firm provides them • Value is measured by total revenue • Firm is profitable to the extent the value it receives exceeds the total costs involved in creating its product or service 10 - 4 The Value Chain Adapted from Exhibit 3.1 The Value Chain: Primary and Support Activities Source: Adapted with permission of The Free Press, a division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. 10 - 5 Primary Activity: Inbound Logistics • Associated with receiving, storing and distributing inputs to the product- Location of distribution facilities- Material and inventory control systems- Systems to reduce time to send “returns” to suppliers- Warehouse layout and designs 10 - 6 Primary Activity: Operations • Associated with transforming inputs into the final product form- Efficient plant operations- Appropriate level of automation in manufacturing- Quality production control systems- Efficient plant layout and workflow design 10 - 7 Primary Activity: Outbound Logistics • Associated with collecting, storing, and distributing the product or service to buyers- Effective shipping processes- Efficient finished goods warehousing processes- Shipping of goods in large lot sizes- Quality material handling equipment 10 - 8 Primary Activity: Marketing and Sales • Associated with purchases of products and services by end users and the inducements used to get them to make purchases- Highly motivated and competent sales force- Innovative approaches to promotion and advertising- Selection of most appropriate distribution channels- Proper identification of customer segments and needs- Effective pricing strategies 10 - 9 Primary Activity: Service • Associated with providing service to enhance or maintain the value of the product- Effective use of procedures to solicit customer feedback and to act on information...
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This note was uploaded on 10/22/2010 for the course MGT 300 taught by Professor Moorhead during the Spring '08 term at ASU.

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MGT 300 Spring 2010 Week 07 - The Internal Environment...

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