MGT 300 Spring 2010 Week 08

MGT 300 Spring 2010 Week 08 - Intellectual Assets...

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Unformatted text preview: Intellectual Assets (Dess-Lumpkin-Eisenr Chapter 4) MGT 300 Week 8 March 10 4- 2 Learning Objectives After reading this chapter, you should have a good understanding of:- Why the management of knowledge professionals and knowledge itself are so critical in todays organizations.- The importance of recognizing the interdependence of attracting, developing and retaining human capital.- The key role of social capital in leveraging human capital within and across the firm. 4- 3 Learning Objectives After reading this chapter, you should have a good understanding of:- The importance of social networks in knowledge management and in promoting career success.- Why teams are critical in combining and leveraging knowledge in organizations and how they can be made more effective. 4- 4 Learning Objectives After reading this chapter, you should have a good understanding of:- The vital role of technology in leveraging knowledge and human capital.- How technology can help to retain knowledge even when employees cannot be retained by the organization. 4- 5 Learning Objectives After reading this chapter, you should have a good understanding of:- The challenge of protecting intellectual property and the importance of a firms dynamic capabilities.- How leveraging human capital is critical to strategy formulation at the business, corporate, international, and Internet levels. 4- 6 Ratio of Market Value to Book Value for Selected Companies Exhibit 4.1 Ratio of Market Value to Book Value for Selected Companies 4- 7 The Central Role of Knowledge in Todays Economy Creation of wealth in a knowledge economy- Effective management of knowledge workers- Intellectual capital- Assets such as Reputation Employee loyalty and commitment Customer relationships Company values Brand names Experience and skills of employees 4- 8 The Central Role of Knowledge in Todays Economy How do companies create value in the knowledge- intensive economy?- Human capital (individual capabilities, knowledge, skills, and experience of the companys employees and managers)- Social capital (the network of relationships that individuals have throughout the organization)- Knowledge Explicit knowledge Tacit knowledge Intellectual capital = Market value of the firm Book value of the firm 4- 9 Human Capital: The Foundation of Intellectual Capital Exhibit 4.2 Human Capital: Three Interdependent Activities 4- 10 Question Do you agree with this statement, hire for attitude, train for skill? Explain. 4- 11 Attracting Human Capital Hire for attitude, train for skill Emphasis on- General knowledge and experience- Social skills- Values- Beliefs- Attitudes 4- 12 Attracting Human Capital Sound recruiting approaches- Scanning pools of available candidates- Challenge becomes having the right job candidates, not the greatest number of them Networking- Current employees may be best source of new ones- Incentives for referrals 4- 13...
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MGT 300 Spring 2010 Week 08 - Intellectual Assets...

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