Chapter 15 Student re2 - • Barter • Counterpurchase •...

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Chapter 15 Exporting, Importing, and Countertrade
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Exporting Information Sources U.S. Department of Commerce Small Business Administration Trade Commissions Financial Institutions
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Export Strategy Hire experts Focus on a few markets Enter on a small scale Make the time commitment
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Export Strategy Build effective relationships Hire local personnel Be proactive Keep the option of local production open
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Export and Import Financing Letters of Credit Drafts / Bill of Exchange Bill of Lading
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Types of Countertrade
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Unformatted text preview: • Barter • Counterpurchase • Offset • Switch Trading • Compensation or Buybacks Advantages of Countertrade • Alternate financing may not be available • Unwilling firms may be at a competitive disadvantage • Can be used as a strategic marketing weapon Disadvantages of Countertrade • Hard currency usually preferred • May acquire poor quality goods • Goods must be disposed of profitably • More appropriate for large, diverse firms that can distribute countertrade goods...
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