The Coffee Bean and Tea Leaf (finalized)

The Coffee Bean and Tea Leaf (finalized) - The Coffee Bean...

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The Coffee Bean and Tea Leaf History The Coffee Bean and Tea Leaf, is one of the largest and oldest privately held coffee and tea retailer in the U.S. and owned specialty family-run coffee and tea companies in the world. Herbert B. Hyman, the "founding father "of specialty coffee in America, was found the concept for The Coffee Bean and Tea Leaf stores during a trip that he took to Europe over thirty years ago. After visiting so many outstanding coffee shops in Europe, he decided to bring the specialty coffeehouse idea to America. The first store of The Coffee Bean and Tea Leaf was established by Herbert B. Hyman in year 1963 with a dedication to excellence and quality in Brentwood, California. He has helped mentor many of the leading coffee executives in the industry. Today, The Coffee Bean and Tea Leaf is one of the highest volume and highest profile stores, which has discovered the formula for a successful coffee and tea company. Besides that, it also has a strong presence and reputation for excellence as part of communities in Southern California, Arizona, Nevada, Singapore, Malaysia, Indonesia, Taiwan, Brunei, Korea, Israel and continues to expand both domestically and internationally.
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Mission and Vision The Coffee Bean and Tea Leaf has been truly enthusiasm to give the customers the best services of coffees and teas from around the world since 1963. The mission is to create a spirit within company that inspires team members to provide the customers with a Total Quality Experience: Quality of Product, Service and Environment. Nowadays, The Coffee Bean and Tea Leaf is still considering the origin quality and good services although it has hundred of branches around the world. Apart from that, The Coffee Bean and Tea Leaf aims to serve its community and provide a destination and lifestyle quality experience. It takes pride in its handcrafted oak paneled stores; the ideal social gathering place to build respectful relationships with friends, and customers in the community. The stores environment truly is cozy, warm On the other hand, The Coffee Bean and Tea Leaf has remained true to its vision for more than 40 years, which is to bring the customers the most extraordinary collection of coffees and teas from the world's most exclusive growing estates. At The Coffee Bean and Tea Leaf, it means to have a passion for the coffee business, take pride in what you do, have a friendly attitude and desire to provide the customers the world's finest coffee experience.
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SWOT analysis of The Coffee Bean and Tea Leaf Strength Company business strategy The main business strategy of The Coffee Beans and Tea Leaf is standardization. They standardize their brand and their logo to create an image to their target in any market although they know the differences of the cultural in market will affect their sales. This strategy will help the consumer recognize and remember them easily. In addition, adaptation is another business strategy of The Coffee Beans and Tea
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The Coffee Bean and Tea Leaf (finalized) - The Coffee Bean...

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