Session 1 - MG 220 MBA - 16 Aug 10

Session 1 - MG 220 MBA - 16 Aug 10 - MG 220 Marketing...

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> Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 1: Understanding Marketing Management > Importance of Marketing > Scope of Marketing Class Presentation | Session 1 | 12 Aug 2010
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Importance of Marketing Why it is required Making the right decision Simple? Skillful marketing: A never-ending pursuit MG 220 Marketing Management 22
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Scope of Marketing What is Marketing Some definitions: “Meeting needs profitably AMA: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders MG 220 Marketing Management 33
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam
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Session 1 - MG 220 MBA - 16 Aug 10 - MG 220 Marketing...

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