Session 2 - MG 220 MBA - 19 Aug 10

Session 2 - MG 220 MBA - 19 Aug 10 - MG 220 Marketing...

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> Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 1: Understanding Marketing Management > Company Orientation towards the Marketplace > Fundamental Marketing Concepts, Trends and Tasks Class Presentation | Session 2 | 19 Aug 2010
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace Different approaches companies use for marketing Production Product Selling Marketing Holistic Marketing MG 220 Marketing Management 22
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace The Production Concept Consumers will favor products that are “widely available” & “inexpensive” Focus on “Production” The Product Concept Consumer will favor those products that offer the most quality, performance or innovation Focus entirely on “Product development” What if: not priced, distributed, advertised and sold properly? MG 220 Marketing Management 33
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace The Selling Concept Customers (consumers & businesses), if not engaged, will not buy enough Practiced with unsought goods The Marketing Concept Replace product-centred “make-and-sell” with “sense-and- respond” Reactive market orientation MG 220 Marketing Management 44
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace The Holistic Marketing Concept “Everything matters” Based on the development, design and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependenices 4 Components Relationship marketing Integrated marketing Internal marketing Social responsibility marketing MG 220 Marketing Management 55
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace MG 220 Marketing Management 66
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace MG 220 Marketing Management 77
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace MG 220 Marketing Management 88
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Company Orientations toward the marketplace MG 220 Marketing Management 99
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This note was uploaded on 10/24/2010 for the course BIT MG335 taught by Professor Davidlever during the Three '10 term at Australian National University.

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Session 2 - MG 220 MBA - 19 Aug 10 - MG 220 Marketing...

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