Session 3 - MG 220 MBA - 23 Aug 10

Session 3 - MG 220 MBA - 23 Aug 10 - MG 220 Marketing...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
> Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 1: Understanding Marketing Management > Corporate and Division Strategic Planning > Business Unit Strategic Planning > Product Planning: The Nature and Contents of a Marketing Plan Class Presentation | Session 3 | 23 Aug 2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Corporate & Division Strategic Planning Four Planning Activities 1. Defining the Corporate Mission 2. Establishing Strategic Business Units 3. Assigning Resources to each SBU 4. Assessing Growth Opportunities MG 220 Marketing Management 22
Background image of page 2
MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Corporate & Division Strategic Planning Peter Drucker’s classic questions What is our business? Who is the customer? What is of value to our customer? What will our business be? What should our business be? MG 220 Marketing Management 33
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Corporate & Division Strategic Planning Mission Statements Focus on LIMITED goals Define the major competitive spheres: Industry (in which company operates) Competence Market Segment MG 220 Marketing Management 44
Background image of page 4
MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Corporate & Division Strategic Planning A business is? Customer-satisfying process
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/24/2010 for the course BIT MG335 taught by Professor Davidlever during the Three '10 term at Australian National University.

Page1 / 20

Session 3 - MG 220 MBA - 23 Aug 10 - MG 220 Marketing...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online