Session 4 - MG 220 MBA - 26 Aug 10

Session 4 - MG 220 MBA - 26 Aug 10 - MG 220 Marketing...

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> Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 2: Capturing Market Insights > Review and revision of Part 1 with local examples > Gathering Information & Scanning the environment > Key Concepts in complete Chapter 3 will be covered Class Presentation | Session 4 | 26 Aug 2010
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Components of a modern MIS (Marketing Information System) Everyone needs to observe the environment but marketers have two advantages: Disciplined methods for collecting information More time for interacting with customers & observe competition Marketers understand and have extensive information on consumption patterns MG 220 Marketing Management 22
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Components of a modern MIS (Marketing Information System) Marketing Information System Consists of: People, Equipment and Procedures to Gather, Sort, Analyze and Distribute needed, timely and accurate information to marketing decision-makers MG 220 Marketing Management 33
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Components of a modern MIS
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Session 4 - MG 220 MBA - 26 Aug 10 - MG 220 Marketing...

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