Session 5 - MG 220 MBA - 30 Aug 10

Session 5 - MG 220 MBA - 30 Aug 10 - > Click to edit...

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Unformatted text preview: > Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor [email protected] Access it online: www.slideshare.net/talhasalam Part 2: Capturing Market Insights > The Marketing Research System > The Marketing Research Process > QUIZ for Part 1 (Session 1 – 3) Class Presentation | Session 5 | 30 Aug 2010 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam The Marketing Research System Concept • Marketing Research : the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company • Marketing Research firms: MG 220 Marketing Management 22 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam The Marketing Research Process Schematic { D 2 3 F 3 8 3 6 -0 F E F -4 1 A -B A-0 9 5 8 3 9 4 2 6 9 4 1 } Step 1 Define the problem and research objectives { 6 8 E D 5 2 C -D A 8 C -4 2 A 2 -B 3 E 1 -7 A B 5 A F D 0 D 9 5 1 } Step 2 Develop the Research plan { A 2 9 1 2 B -F 3 D 7 -4 2 1-B E 4 -3 4 3 A 1 F 1 F C 3 6 } Step 3 Collect the information { D D D 4 0 E 1 3 -C 7 0 3 -4 6 7 3 -B 0 B -4 8 1 D F 0 E 6 E B } Step 4 Analyze the information { D 5 3 5 0 E 7 -D 9 3 8 -4 8 4 5 -9 4 0-9 E 0 F C 5 6 C 8 A 5 D } Step 5 Present the findings { 6 E 8 2 3 F E 9 -4 C 8 6 -4 E 2 -9 E 8 5 -2 1 6 C 0 4 5 F B D 1 } Step 6 Make the decision MG 220 Marketing Management 33 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam The Marketing Research Process Step 1: Define the Problem and Research objectives • Marketing Management defines the problem • Not too broad What features should be in our new blackberry model • Not too narrow Should the internet connectivity be through 3G if we increase plan price by 45% MG 220 Marketing Management 44 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam The Marketing Research Process Step 2: Develop the Research plan...
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This note was uploaded on 10/24/2010 for the course BIT MG335 taught by Professor Davidlever during the Three '10 term at Australian National University.

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Session 5 - MG 220 MBA - 30 Aug 10 - > Click to edit...

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