Session 7 - MG 220 MBA - 6 Sep 10

Session 7 - MG 220 MBA - 6 Sep 10 - M G 220 M ar keting M...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: M G 220 M ar keting M anagement M BA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshar e.net/talhasalam > Click to edit Master subtitle style Class Pr esentation | Session 8 | 16 Par t 3: Connecting with Customer s > What influences Consumer Behavior > Key Psychological Pr ocesses > Apple Ad Campaign > Discussion on Case Studies for M ar keting > Quiz 2 (Par t 2: Session 4 - 6) Access it online: www.slideshar e.net/talhasalam M G 220 M arketing M anagement Building Customer Value, Satisfaction & Loyalty Organizations hierarchy yesterday & today MG 220 Marketing Management 22 Access it online: www.slideshar e.net/talhasalam M G 220 M arketing M anagement Building Customer Value, Satisfaction & Loyalty Customer per ceived Value is the difference between the prospective customer s evaluation of all the benefits and all the costs of an offer ing and the perceived alter natives MG 220 Marketing Management 33 Customer- delivered value Total customer value Total customer cost Product value Monetary cost Personal value Energy cost Access it online: www.slideshar e.net/talhasalam M G 220 M arketing M anagement Building Customer Value, Satisfaction & Loyalty H ow customer values offer ing? Examples Deliver ing H igh Customer Value Loyalty a deeply held commitment to re-buy or re-patronize a prefer red product or ser vice in the future despite situational inf luences and marketing effor ts having the potential to cause switching behavior. Stay with br and: whatever happens! How to achieve Loyalty: Deliver Profitable Value Value pr oposition : benefits company promises to deliver MG 220 Marketing Management 44 Access it online: www.slideshar e.net/talhasalam M G 220 M arketing M anagement Building Customer Value, Satisfaction & Loyalty Satisfaction A persons feelings of pleasure or disappointment resulting from compar ing a products perceived per for mance in relation to his/her expectations Ultimate aim of company is to deliver a high level of satisfaction H ow expectations for m?...
View Full Document

This note was uploaded on 10/24/2010 for the course BIT MG335 taught by Professor Davidlever during the Three '10 term at Australian National University.

Page1 / 20

Session 7 - MG 220 MBA - 6 Sep 10 - M G 220 M ar keting M...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online