Session 10 - MG 220 MBA - 23 Sep 10

Session 10 - MG 220 MBA - 23 Sep 10 - Different...

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> Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 3: Connecting with Customers > Levels of Market Segmentation: Review > Segmenting Consumer Markets: Review > Quiz 3 (Chap 5-7 | Session 7-9) Class Presentation | Session 10 | 23 Sep 2010
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Levels of Market Segmentation From Mass-Marketing to Micro-Marketing Mass Marketing – basis for Segmentation Mass Marketing is: Mass Production, Mass Distribution and Mass Promotion of one product for all buyers COKE’s 300 Ml bottle for everyone Micro-Marketing is done at one of four levels: Segments - Segment Marketing MG 220 Marketing Management 22
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Segmenting Consumer Markets
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Unformatted text preview: Different Segmentation Variables: Geographic Demographic Age & Lifecycle Life Stage Gender Income Generation Social Class MG 220 Marketing Management 33 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Review of Chap 5,6 & 7 Class Discussion MG 220 Marketing Management 44 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam QUIZ # 3 Related to Part 3 (Chap 5,6&7) Max Time: 25 Mins MG 220 Marketing Management 55 > Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 3: Connecting with Customers > Levels of Market Segmentation > Segmenting Consumer Markets > Bases for Segmenting Business Markets > Market Targeting Class Presentation | Session 11 | 27 Sep 2010...
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This note was uploaded on 10/24/2010 for the course BIT MG335 taught by Professor Davidlever during the Three '10 term at Australian National University.

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Session 10 - MG 220 MBA - 23 Sep 10 - Different...

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