Session 13 - MG 220 MBA - 4 Oct 10

Session 13 - MG 220 MBA - 4 Oct 10 - MG 220 Marketing...

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> Click to edit Master subtitle style MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 4: Building Strong Brands > What is Brand Equity? > Building Brand Equity > Measuring Brand Equity > Discussion on Assignment > Discussion on Term Project Class Presentation | Session 14 | 5 Oct 2010
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam BRANDS!!!! ALL AROUND US…. Class Discussion on what brands are: MG 220 Marketing Management 22
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam What is Brand Equity What is a brand? AMA definition: “a name, term, sign, symbol ,or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors” Brands identify source Consumer identify products through brands as to which satisfy their needs and which don’t For Companies: MG 220 Marketing Management 33
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam What is Brand Equity The scope of Branding Branding is all about creating differences. To brand a product, it is necessary to teach consumers: Who the product is What the product does Why consumers should care Consumers must be convinced that there are meaningful differences among products in a category Branding can be applied virtually anywhere where there is choice. Consider branding: MG 220 Marketing Management 44
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MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam What is Brand Equity Defining Brand Equity Brand Equity is added value endowed to product or
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This note was uploaded on 10/24/2010 for the course BIT MG335 taught by Professor Davidlever during the Three '10 term at Australian National University.

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Session 13 - MG 220 MBA - 4 Oct 10 - MG 220 Marketing...

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