session15-mg220bba-6oct10-101011071800-phpapp02

session15-mg220bba-6oct10-101011071800-phpapp02 -...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: > Click to edit Master subtitle style MG 220 Marketing Management BBA 09 Sec C Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 4: Building Strong Brands > Managing Brand Equity > Devising a Branding Strategy > Developing & Communicating a Positioning Strategy > Differentiation Strategies > Product Life-Cycle Marketing Strategies: Review of PLC Class Presentation | Session 15 | 6 Oct 2010 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Managing Brand Equity Brand Reinforcement | Brand Revitalization | Brand Crisis Brand Reinforcement A brand needs to be managed like an asset that its value doesnt depreciate Reinforcing brand requires that marketing program consistently convey the meaning of brand to consumers in terms of: What product brand represents How the brand makes these products superior and Which strong, favorable associations should continue to exist in consumers minds Consistency is these efforts is crucial to long-term success of a brand Brand Revitalization Consumers preferences change Brands need to continuously cope up and revitalize when require to meet new preferences and trends MG 220 Marketing Managem ent 22 MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Developing & Communicating a Positioning Strategy All marketing strategy revolves around S egmentation, T argeting and P ositioning What is Positioning? Act of designing companys offering and image to occupy a distinctive place in mind of a target market Positioning is not what you do to a product rather Positioning is what you do to mind of a prospect...
View Full Document

Page1 / 12

session15-mg220bba-6oct10-101011071800-phpapp02 -...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online