{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

session16-mg220bba-11oct10-101011071814-phpapp02

session16-mg220bba-11oct10-101011071814-phpapp02 - M G 220...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
> Click to edit Master subtitle style MG 220 Marketing Management BBA 09 – Sec C Fall 2010 Muhammad Talha Salam, Asst. Professor [email protected] Access it online: www.slideshare.net/talhasalam Part 4: Building Strong Brands > Covering prev. session material > Product Life-Cycle Marketing Strategies > PLC Critique & Market Evolution Class Presentation | Session 16 | 11 Oct 2010
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Product Lifecycle Marketing Strategies I ntroduction Stage & Pioneer Advantage Profits are low or negative Promotional expenditure – to – sales ratio: very high Because of need to announce & establish Being first is both rewarding and risky Pioneer advantage: if brand satisfies needs, strong recall First mover advantage but segment-by-segment invasion is required Growth Stage Rapid climb in sales & New competitors enter MG 220 Marketing Management 22
Image of page 2
MG 220 Marketing Management Access it online: www.slideshare.net/talhasalam Product Lifecycle Marketing Strategies Maturity Much longer period | Most products are in this phase Sale growth is generally slow Three stages in maturity phase: growth | stable | decaying Strong competition starts & competitors are finding new areas to work in
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern