Ch6Power&Influence

Ch6Power&Influence - Conformity and I nfluence in Groups...

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Unformatted text preview: Conformity and I nfluence in Groups Chapter 6 Conformity as Persuasion • People conform to nor ms (expectations help by a group of people about right/wrong, good/bad, acceptable/unacceptable) – Explicit: written/openly stated – I mplicit: not openly stated • Groups exert tremendous pressure and members are likely to conform Variables Related to Conformity • Group Size – Two pressures: • I nfor mational I nfluence (desire to be right) – Decreases with size • Nor mative I nfluence (desire to be liked) – I ncreases with size – Social I mpact Theor y--more the people, the more likely to conform, although each new member has less impact than person added before • More accurate in context with informational influence – Social I nfluence M odel • One dissenting person in a dyad—little influence • I f 3 or 4 people in group, most pressure • More than 4, pressure levels off b/c complete agreement becomes less believable • More accurate in context with normative influence Variables Related to Conformity • Number of Dissenters – Less likely to conform if there is at least one other dissenter • I ndoctrination – We value a group more if our indoctrination into the group is sever e & intense Variables Related to...
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This note was uploaded on 10/22/2010 for the course COMM 30223 taught by Professor Mindt during the Spring '10 term at TCU.

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Ch6Power&Influence - Conformity and I nfluence in Groups...

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