BA 469 lecture ch3 - Internal Analysis Distinctive...

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Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability Chapter 3
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Internal Analysis: Identifying Strengths and Weaknesses Managers must understand The role of resources, capabilities, and distinctive competencies in the process by which companies create value and profit The importance of superior efficiency, innovation, quality, and responsiveness to customers The sources of their company’s competitive advantage (strengths and weaknesses)
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Distinctive Competences and Competitive Advantage Distinctive competencies Firm-specific strengths that allow a company to gain competitive advantage by differentiating its products and/or achieving lower costs than its rivals Arise from unique application of resources and acquisition of capabilities
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The Role of Resources Resources Capital or financial, physical, social or human, technological, and organizational factor endowments Tangible and intangible A firm-specific and difficult to imitate resource is likely to lead to distinctive competency A valuable resource that creates strong demand for a firm’s products may lead to distinctive competency
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The Role of Capabilities Capabilities A company’s skills at coordinating and using its resources Capabilities are the product of organizational structure, processes, and control systems We must add people, particularly leadership in building the structure, etc.
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Strategy, Resources, Capabilities, and Competencies
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BA 469 lecture ch3 - Internal Analysis Distinctive...

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