BA245_Exam3.docx - [email protected] BA245 Marketing...

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BA245 Marketing Fundamentals[email protected]husson.eduExam 3 Chapters 7-9Name: Grade: Short Answer (5 points each)Chapter 71.List the key service characteristics a company must consider when designing marketing programs and describe how companies can overcome service variability.
2.How can service providers differentiated offer, delivery, and image to avoid competing solely on price?
3.How does branding help buyers?
4.What are the desirable qualities for a brand name?

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