1a_A-Complete-View-of-the-Enterprise-Research-Paper

1a_A-Complete-View-of-the-Enterprise-Research-Paper - A...

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A report prepared by CFO Research Services in collaboration with Business Objects, an SAP company A complete view of the enterprise: Linking operational and financial planning in global organizations
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A report prepared by CFO Research Services in collaboration with Business Objects, an SAP company A complete view of the enterprise: Linking operational and financial planning in global organizations
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MAY 2008 © 2008 CFO PUBLISHING CORP. A complete view of the enterprise: Linking operational and financial planning in global organizations is published by CFO Research Services, 26 Red Lion Square, London WC1R 4HQ. CFO Research Services is part of CFO Publishing Corporation, which produces CFO magazine, and CFO titles in the Unit- ed States, Asia, China, India and Russia. CFO Publishing is part of The Economist Group. May 2008 Copyright © 2008 CFO Publishing Corp., which is solely responsible for its content. All rights reserved. No part of this report may be reproduced, stored in a retrieval system, or transmitted in any form, by any means, without written permission.
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A complete view of the enterprise: Linking operational and financial planning in global organizations 1 © 2008 CFO PUBLISHING CORP. MAY 2008 Contents About this report 2 Executive summary and key findings 2 Section 1 — The integration imperative 4 Case study: 8 Biogen Idec - Probability planning Section 2 — The current state of 9 affairs - spreadsheets reign Case study: 13 NMHG - The fruits of integration Section 3 — A desire to improve 14 Case study: 16 Sykes - Home improvement Conclusion 17 Study methodology 17 Sponsor's perspective 18
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2 A complete view of the enterprise: Linking operational and financial planning in global organizations MAY 2008 © 2008 CFO PUBLISHING CORP. Executive summary and key findings CFOs, as the gatekeepers of forecasting and planning, are under pressure as never before. Traditionally finance leaders have typically provided one view of the enterprise to their executive team and investors – the financial view – through familiar key per- formance indicators such as revenues, costs, cash or working capital. Financial indicators, while crucial of course, often describe reality as it was, a historic snap- shot. Precise forecasting – explaining what is likely to happen and why – requires many different views from various departments or “lenses” within the business. Tracking non-financial operational indicators, from marketing, sales, HR or R&D, tells you what’s coming around the corner. Increasingly it falls to the finance department to make the links between forward-looking data from core operations, and explain to stakeholders how this will impact the P&L, balance sheet and cash flow statement. But why now? What is driving the finance department to become, in essence, a hub for the integration of financial and non-financial data in forecasting and planning?
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1a_A-Complete-View-of-the-Enterprise-Research-Paper - A...

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