Wine IQ Quiz 1 - Intro.docx - Wine IQ#1 Significant shift in drinking behavior in the US early 21st century For the first time in American history wine

Wine IQ Quiz 1 - Intro.docx - Wine IQ#1 Significant shift...

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Wine IQ #1 Significant shift in drinking behavior in the US early 21 st century For the first time in American history, wine is becoming the drink of the masses, not of the upper classes o 50% of Americans choose wine as their first choice o Younger generation of drinkers who are not drinking just to get drunk, but Specific lifestyles, healthy diet, social interaction Days of cheap beer and rut gut liquor is drawing to a close Many people are hesitant on talking about wine and are not confident in wine selection Boyer wants all Americans to be more comfortable talking about wine Wine is a life, business, and social skill o If you speak the language, you are civilized More wines are available in more parts of the world o Competition is causing people to experiment
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  • Spring '12
  • John Boyer
  • Alcoholic beverage, Wine iq,  Boyer

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