Wine IQ Quiz 1 - Intro.docx - Wine IQ #1 Significant shift...

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Wine IQ #1Significant shift in drinking behavior in the US early 21stcenturyFor the first time in American history, wine is becoming the drink of the masses, not ofthe upper classeso50% of Americans choose wine as their first choiceoYounger generation of drinkers who are not drinking just to get drunk, butSpecific lifestyles, healthy diet, social interactionDays of cheap beer and rut gut liquor is drawing to a closeMany people are hesitant on talking about wine and are not confident in wine selectionBoyer wants all Americans to be more comfortable talking about wineWine is a life, business, and social skilloIf you speak the language, you are civilizedMore wines are available in more parts of the worldoCompetition is causing people to experiment
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Term
Spring
Professor
BOYER
Tags
Alcoholic beverage, Wine iq, Boyer

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