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Unformatted text preview: rns about production of
paper products and the limits of ecological modernization for small companies
leads to the next examples of corporate sustainability: small companies attempting to use “clean” processes.
A number of relatively small companies have also taken steps to use raw
materials in their products that promote environmental sustainability. Gardening supply company Smith and Hawken, for example, notes of its garden furniture, “All Smith and Hawken’s teak is ecologically grown and responsibly
harvested on the island of Java, where replanting programs are strictly enforced.”59 Other companies, such as Ben and Jerry’s (ice cream), built a reputation on being environmentally, economically, and socially sustainable. Ben
and Jerry’s mission statement is built around: (1) producing high-quality ice
cream products made from Vermont ingredients, (2) profitable growth, and
(3) socially “initiating innovative ways to improve the quality of life of a broad
community—local, national, and international.”60 The annual report for 1998
notes, “Financial returns to shareholders continued to improve in 1998, reflecting the impressive growth in sales and earnings. Long-term investors in
Ben and Jerry’s can now take satisfaction knowing that the Company is capable of accomplishing both social and ﬁnancial objectives.”
While not explicit in its mission, Ben and Jerry’s is considered a “proenvironmental” corporation. The milk used to produce their ice cream, for
example, is free of bovine growth hormone, a hormone that many environmental and social groups consider to be negative both for the health of cows
and for small family farms that attempt to farm sustainably. Ben and Jerry’s pay
local farmers extra to produce their milk and cream hormone-free. Recently,
the corporation switched their packaging material from white bleached paper
to unbleached paper. Their website boasts, “This is a bigger deal than you
might think. Bleaching paper with chlorine to make it w...
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- Fall '08
- The Land