MBA-FPX5012 Market Plan Assgn 1.docx - PharmaSim Marketing Plan Lavandis Brown MBA FPX5012 Marketing Plan Assignment 1 Professor Shayne Narjes 1

MBA-FPX5012 Market Plan Assgn 1.docx - PharmaSim Marketing...

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PharmaSim Marketing Plan Lavandis Brown MBA- FPX5012 Marketing Plan: Assignment 1 Professor Shayne Narjes March 23, 2020 1
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Executive Summary Allstar Brands Corporation was established in 1924, known as one of the leading prestige manufacturing organization since its inception, the company has continuously grown by attaining business and intermingled with small parceled respectable companies. Allstar Brands is a hybrid of three divisions: 1. Consumer Products (concentrates on parceled products- washing cleaner, hair products, personal care items – soap detergent). 2. International (emphases on distribution of products globally and European market). 3. Pharmaceuticals (concentrates and is accountable for the advertising and manufacturing of ethical- relating to the moral principles of drugs/prescriptions and OTC medications). Allstar Brands Pharmaceutical division has tasked the marketing group with analyzing and reporting on their organization marketing strategies regarding promotion, pricing, distribution, advertising, and product mix for Allstar Brand’s OTC cold medicine. This analysis report will interpret and summarize with recommendation, the business context of Allstar Brands and illustrate the situation analysis, the marketing strategy, marketing mix, and social media and technology strategy based upon the result of the 6 “real” simulation periods. The report will also serve as an in-depth analysis guide for implementing and developing a marketing data plan using internal and external environments to establish competitive advantage through VIRO analysis, Porter’s 5 Force Model, and PESTEL Framework. These strategical recommendations, with the use of technology and advertising techniques will give Allstar Brands a competitive advantage within the marketplace. This analysis report will assist Allstar Brands decision to manage Allround brand (product, pricing, promotion, distribution) and expand Allstars portfolio with reformulation, line extension and new start -up products and increase stock prices, unit sales and net income. 2
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Situation Analysis Context Allstar Brand’s Allround product is one of the top marketplace leaders’ that manufacture over the counter (OTC) medications designed for consumers that exhibits or displays symptoms of cold’s, cough’s, nasal congestion and allergies. Allround is a significant component to the company’s growth, profitability and sales of the Pharmaceuticals division’s future forecast and strategic plan to pursue new opportunities in emerging markets. Over 80% of the population experience one of the symptoms related to the OTC. Allstar Brands management team that over see the OCM Group (Over the Counter Medicine) reported fourth quarter performance for Allround was below expectation of management. Allround is extremely valuable to the company but senior management has concerns with the competitive nature of the OTC cold remedy market, due to the industry new productions and increases in promotional and adverting in the last three years. With the recent loss of one full share point, the
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