Opinion3

Opinion3 - Monday, August 30 POLS4510 PUBLIC OPINION AND...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Monday, August 30 http://emwilk.myweb.uga.edu/POLS4510.html POLS4510 – PUBLIC OPINION AND AMERICAN DEMOCRACY (20597) Questionnaire Construction Political Knowledge
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Questionnaire Construction Closed-ended questions: Respondents choose from alternatives read to them. (multiple choice) Open-ended questions: Allows people to answer with whatever comes to mind and elaborate on their opinion (short answer) Ex: When thinking about the upcoming elections, which of the following issues will matter most to you? Economy, National Security, Iraq, Gas prices, Immigration, or Moral Issues? Ex: When thinking about the upcoming elections, which issue will matter most to you?
Background image of page 2
Types of Questions The type of question can impact the results 2004 Presidential Election: Most Important Issue From www.people-press.org Closed-ended Open-ended Moral Issues……………………….27%. .......................... 14% Iraq………………………………….22%. .......................... 25% Economy/Jobs……………………. .21%. .......................... 12% Terrorism……………………………14%. ............................ 9% Education…………………………….4%. ............................ 1% Health Care………………………….4%. ............................ 2% Taxes…………………………………3%. ............................ 1% Other………………………………….4%. .......................... 31%
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Types of Questions Closed vs. Open Ended Questions: Open ended questions require coding which can be very subjective Open ended more likely to result in a wider range of answers (more “others”) Closed ended may remind respondent of response that wasn’t off the top of their head. Open ended questions allow respondents to elaborate on opinions. The order of closed ended choices must be randomized.
Background image of page 4
Types of Questions to Avoid 1. Double-barreled questions – those that ask two questions at once. Example “Do you agree with the statement that the Soviet Union is ahead of the United States in the arms race and that the United States should increase defense spending?” 2. Ambiguous questions – may mean different things to different respondents. Example Poor: How often do you watch the news on television? Better: How many days in the past week did you watch the news on television?
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
3. Leading questions : encourage respondents to choose a particular response. Do you favor or oppose the elimination of our unfair system of taxation? 4. Questions without “No Opinion” options – avoids meaningless responses. However, may also suppress meaningful responses. Types of Questions to Avoid 5. Socially desirable responses Example Poor: Did you vote in the last election? Better:
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/25/2010 for the course POLI 4510 taught by Professor Wilk during the Fall '10 term at UGA.

Page1 / 29

Opinion3 - Monday, August 30 POLS4510 PUBLIC OPINION AND...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online