Mass Media Student Copy

Mass Media Student Copy - cartoon (may be 9 before they...

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Mass Media Soci 200 Spring 2007
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Medieval Times “Mass communication” began with jesters or storytellers traveling from castle to castle Average person couldn’t read News was old
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Mass Media An innovation of this century Television, radio, movies, videos/CDs, comic books, magazines, newspapers, mass produced books, internet
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The Old Days Families worked on farms all day. Were tired in the evening Went to bed earlier News was local; didn’t expect to have “live action” with distant sites. Change happened slowly because news arrived slowly.
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Television Why so much television time? Babysitting Peer pressure (what everyone is talking about) Family entertainment (main room is TV room) Education (After school specials) Cultural enrichment (go places they cannot physically go)
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Potential Dangers Erases the boundaries between children and adults Unable to tell what is real and what is
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Unformatted text preview: cartoon (may be 9 before they realize this) Internet Potential problems: People who spend over 10 hrs/week report decreased social interaction. May lead to decreased family interaction Can establish unwise relationships in chat rooms. Internet Benefits: Immediate source of product, casual information. Access to libraries, research material. Expands social networks Instant communication (e-mail) although communication may suffer from lack of actual contact. Functionalists Everyone has a role Mass media can help people define their role Offers new and different roles for people Womens roles may suffer (main news anchormen are male; most sit-coms have male as main character Conflict Theory Mass media is a way for power people to control less powerful Give them only the information they want them to know...
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Mass Media Student Copy - cartoon (may be 9 before they...

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