MP-advertising law

MP-advertising law - ordered the makers of Doan's Pills to run ads to correct misbeliefs resulting from their unsubstantiated claim that Doan's

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
ADVERTISING LAW IS GOVERNED BY THE FEDERAL TRADE COMMISSION The FTC deals with issues that touch the  economic life of every American. It is the only  federal agency with both consumer protection  and competition jurisdiction in broad sectors of  the economy
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
ADVERTISING LAW Under the Federal Trade Commission  Act:   Advertising must be  truthful and non- deceptive;   Advertisers must have  evidence to back  up their claims;  and  Advertisements  cannot be unf air. 
Background image of page 2
ADVERTISING LAW THE FTC CAN COMPEL WRONGDOERS TO RUN “CORRECTIVE” ADVERTSING
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Federal Trade Commission has 
Background image of page 4
Background image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ordered the makers of Doan's Pills to run ads to correct misbeliefs resulting from their unsubstantiated claim that Doan's Pills are superior to other over-the-counter analgesics for treating back pain. April 2009 The California Attorney General alleged that Bayer made claims about its product that were not FDA approved, in violation of a previous agreement that prohibited Bayer from making false or misleading claims about its products sold in the United States...
View Full Document

This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

Page1 / 5

MP-advertising law - ordered the makers of Doan's Pills to run ads to correct misbeliefs resulting from their unsubstantiated claim that Doan's

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online