MP-advertising

MP-advertising - $3,500 to 1000 phones Newspaper $30,000...

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ADVERTISING Message to an audience Media : The means to communicate to the audience Newspapers Magazines Television Direct Mail Radio Outdoor Telephone
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CLASSROOM PROBLEM QUESTION: WHAT WOULD IT COST TO ADVERTISE 1) 1000 PIECES OF DIRECT MAIL 2) ¼ PAGE IN A BALTIMORE SUN NEWSPAPER 3) ONE PAGE IN TIME MAGAZINE 4) 30 SECONDS TELEVISION PRIME TIME ONE CITY 5) ONE ON BALTIMORE SUN ONLINE FRONT PAGE
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REACH = THE NUMBER OF PEOPLE THAT HEAR OR SEE A MESSAGE FREQUENCY = The number of times the people Hear or see the message
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GROSS RATING POINTS (GRPS) GRP = REACH TIMES FREQUENCY
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COST OF MEDIA Telephone
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Unformatted text preview: $3,500 to 1000 phones Newspaper $30,000 one page weekday in Chicago Tribune Television $1,500 30 seconds prime time Chicago $1,000,000 30 seconds superbowl SUPER BOWL COST FOR 30 SECONDS $1,000,000 NUMBER OF VIEWERS 100,000,000 COST PER VIEWER 1 CENT ! MEDIA COST Direct Mail about $1.50 per piece Includes postage (34 c, return postage 45 c, printing 2 c, envelope 2 c, name list 1.5 c, and design 65.5 c) Radio $600 one minute drive time Magazines $85,000 one page Newsweek MEDIA COST OUTDOOR $25,000 FOR 71 BILLBOARDS IN CHICAGO...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-advertising - $3,500 to 1000 phones Newspaper $30,000...

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