MP-brand-issues_1

MP-brand-issues_1 - PRODUCT BRAND ISSUE 1- UMBRELLA 2-...

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PRODUCT BRAND ISSUE 1- UMBRELLA 2- MULTIBRAND 3- PRIVATE LABEL 4- GENERIC
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1- UMBRELLA BRAND A brand name that is attached to Different product types EXAMPLE
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2- PRIVATE LABEL Brand name used in one family of Retail stores SOLD AT SUPER FRESH STORES
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ABOUT AMERICA’S CHOICE BRAND From around the country and coast to coast. ..we've gathered an exclusive lineup of value priced, quality products that give you real value, real savings. Quality assurance guaranteed by rigorous lab testing. ..America's Choice food experts set our standards high and their constant, rigorous testing assures that every America's Choice product meets or exceeds the best of any other big national brand you may be using now. Satisfaction Guaranteed. ..If you don't think any America's Choice product delivers on taste or quality, just return it and you'll get your full purchase price refunded
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IGA BRAND PRIVATE LABEL USED BY INDEPENDENT GROCERS ASSOCIATION Since 1926, IGA Brand has guaranteed the high quality of its 
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-brand-issues_1 - PRODUCT BRAND ISSUE 1- UMBRELLA 2-...

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