Marketing 341 Slides

Marketing 341 Slides - BREAD 8-IPANA AEROSOL TOOTHPASTE...

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NEW PRODUCT INTRODUCTION CRITERIA FOR NEW PRODUCT SUCCESS 1- RELATIVE ADVANTAGE 2- COMPATIBILITY WITH BUYERS VALUE SYSTEM 3- COMMUNICATEABLITY -CAN IT BE DESCRIBED
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CLASSROOM PROBLEM FORM INTO YOUR MARKETING PLAN GROUPS SELECT A PRODUCT TO FIT THE MARKET PLACE THAT YOU HAVE SELECTED WRITE YOUR NAMES. . THE PRODUCT NAME… AND THE MARKET LOCATION
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PRODUCT FAILURES 1-KRILIUM SOIL CONDITIONER 2- PEPSODENT ANTISEPTIC 3- LISTERINE TOOTHPASTE 4-PHILCO KITCHEN RANGES 5- 3D MOVIES 6- BETTY CROCKER APPLIANCES 7-WISCONSIN CHEESE BRAND OF
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Unformatted text preview: BREAD 8-IPANA AEROSOL TOOTHPASTE 9-BROWN AND WILLIAMSON LIME FLAVORED CIGARETS CLASSROOM PROBLEM CITE AN EXAMPLE (FROM YOUR EXPERIENCE) OF A PRODUCT FAILURE WRITE THE NAME OF THE PRODUCT AND A SMALL DESCRIPTION ON A PIECE OF PAPER MORTALITY OF NEW IDEAS DURING A TEN YEAR PERIOD STAGE REMAINING IDEAS COST SCREENING 600 31% BUSINESS ANALYSIS 1% DEVELOPMENT OF PROTOTYPE 118 5% TEST MARKETING 87 64% COMMERCIALIZATION 40 5% SUCCESSES 30...
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Marketing 341 Slides - BREAD 8-IPANA AEROSOL TOOTHPASTE...

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