MP-demographics_1

MP-demographics_1 - BLUE COLLAR CONSTRUCTION WORKER...

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TODAY - ANALYZING MARKETS - DEMOGRAPHICS
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THOSE DESCRIPTIVE CHARACTERISTICS THAT DIVIDE A TOTAL MARKET INTO GROUPS THAT SHARE COMMON CHARACTERSTICS
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DEMOGRAPHICS INCOME LESS THAN $20,000 $20,000 TO 39,999 $40,000 TO 59,999 $60,000 TO 79,999 $80,000 TO 99,999 OVER $100,000
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DEMOGRAPHICS OCCUPATION “WHITE COLLAR” OFFICE WORKER EDUCATOR DOCTOR,LAWYER, INDIAN CHIEF
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Unformatted text preview: BLUE COLLAR CONSTRUCTION WORKER ASSEMBLY LINE WORKER LEVEL OF EDUCATION GRADE SCHOOL ONLY SOME HIGH SCHOOL HIGH SCHOOL GRADUATE SOME COLLEGE COLLEGE GRADUATE ADVANCED DEGREE AGE Older Younger Youngest! GEOGRAPHIC SEGMENTATION EAST, WEST, NORTH, SOUTH URBAN-CITY / SUBURBAN / RURAL...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-demographics_1 - BLUE COLLAR CONSTRUCTION WORKER...

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