MP-introduction(2)

MP-introduction(2) - PROMOTION 3- CHANNELS OF DISTRIBUTION...

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WELCOME Marketing Principles Mktg 341.002,5,7
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RICHARD B. ROSECKY, PH.D. SH 123 M rrosecky@towson.edu
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CLASSROOM JOBS FOR TODAY 1- DISCUSS SYLLABUS 2- OUTLINE GRADING SCHEME
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THERE WILL BE A MARKETING PLAN PREPARED BY THE GROUP SEE SYLLABUS FOR STRUCTURE OF MARKETING PLAN AND CHAPTER OUTLINES A CHAPTER FOR EACH MAJOR MARKETING FUNCTION
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THERE ARE THREE MODULES TO THE SEMESTER 1- INTRODUCTION TO MARKETING MARKET ANALYSIS AND RESEARCH 2- PRODUCT DEVELOPMENT
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Unformatted text preview: PROMOTION 3- CHANNELS OF DISTRIBUTION PRICING INTERNATIONAL INDUSTRIAL / SERVICE ETHICAL CONSIDERATIONS / CLOSE There will be THREE quizzes EACH QUIZ WILL BE WORTH 25% OF YOUR GRADE. 4)YOU MAY TAKE THE FINAL EXAMINATION TO SUBSITUTE FOR MISSING QUIZZES OR TO IMPROVE YOUR GRADE FOR ONE OF THE QUIZZES. TOO MANY ABSENCES WILL SERIOUSLY DETRACT FROM YOUR FINAL GRADE. NOW WE NEED TO SEE WHO IS HERE...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-introduction(2) - PROMOTION 3- CHANNELS OF DISTRIBUTION...

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