MP-intro-promotion

MP-intro-promotion - IS NOT PROMOTION WHY? PROMOTION...

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PROMOTION OUTWARD COMMUNICATION FROM A SOURCE TO CUSTOMERS/CLIENTS
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TECHNIQUES OF PROMOTION 1- PERSONAL SELLING 2- ADVERTISING internet?! 3- PUBLICITY 4- NON ROUTINE – TRADE SHOWS
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PUBLIC RELATIONS INTERFACE WITH ALL PUBLICS THAT THE ORGANIZATION MUST APPROACH IN ORDER TO DO BUSINESS
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Unformatted text preview: IS NOT PROMOTION WHY? PROMOTION COMMUNICATES WITH CUSTOMERS ONLY. CLASSROOM PROBLEM WHAT WOULD BE THE MOST APPROPRIATE TECHNIQUE OF PROMOTION FOR 1- RAILROAD LOCOMOTIVES 2- RED CROSS BLOOD DRIVE 3- INTRODUCE A NEW COMPUTER PRODUCT 4- TOOTHPASTE...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-intro-promotion - IS NOT PROMOTION WHY? PROMOTION...

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