MP-intro-to-product

MP-intro-to-product - (BENEFITS OF OWNERSHIP)-STYLE-BRAND...

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PRODUCT DEVELOPMENT PRODUCT - ANYTHING THAT CAN BE OFFERED TO A MARKET FOR ATTENTION, ACQUISITION, USE , OR CONSUMPTION THAT MIGHT SATISFY A WANT OR NEED
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PRODUCT DEVELOPMENT " IN THE FACTORY WE MAKE COSMETICS, IN THE STORE WE SELL HOPE ".. REVSON
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PRODUCT CHARACTERISTICS - QUALITY - FEATURES
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Unformatted text preview: (BENEFITS OF OWNERSHIP)-STYLE-BRAND NAME-PACKAGE QUALITY-Junk high quality everything in between FEATURES BENEFITS OF OWNERSHIP ice cream! Soda cone float STYLE BRAND NAME Ford escort Cadilac Porsche Yugo PACKAGE this kind? Maybe ups? <- plain fancy ->...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-intro-to-product - (BENEFITS OF OWNERSHIP)-STYLE-BRAND...

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