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Unformatted text preview: creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=M MARKETING -> PROCESS OF MUTUALLY BENEFICIAL EXCHANGE...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.
- Fall '08