MP-marketing-theories(2)

MP-marketing-theories(2) - CONCEPT DEMAND IS LIMITED...

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Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept Consumers favor products that are       available and highly affordable. Improve production and distribution. Consumers favor products that offer       the most quality, performance, and      innovative features. Consumers will buy products only if       the company promotes/ sells these      products. Focuses on needs/ wants of target        markets & delivering satisfaction        better than competitors. Focuses on needs/ wants of target       markets & delivering superior value. Marketing Management Philosophies
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MARKETING  THEORIES 1- BEGINNING TO  1945 PRODUCTION  CONCEPT DEMAND IS  UNLIMITED MAKE ALL YOU  CAN
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MARKETING  THEORIES 1- 1945-1955 PRODUCT 
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Unformatted text preview: CONCEPT DEMAND IS LIMITED DEVELOP NEW PRODUCTS 1- 1955- 1980 SALES CONCEPT DEMAND IS LIMITED WE CAN MAKE ANYTHING GET RID OF INVENTORY DEVELOP NEW PRODUCTS 1- 1955- 1980 MARKETING CONCEPT DEVELOP PRODUCTS MAKE A PROFIT 1- 1985-2010 SOCIETAL MARKETING CONCEPT DEVELOP PRODUCTS DO WHAT IS GOOD FOR SOCIETY Societal Marketing Concept Societal Marketing Concept Company (Profits) Consumers (Want Satisfaction) Society (Human Welfare) CLASSROOM PROBLEM FORM INTO GROUPS SUPPOSE YOU WERE THE MANUFACTURER OF A POTENTIALLY DANGEROUS PRODUCT EXAMPLE: POWER CIRCULAR SAW CIGARETTES QUESTION: HOW MUCH INFORMATION ABOUT THE POTENTIAL DANGERS OF YOUR PRODUCT SHOULD YOU BE REQUIRED TO DISCLOSE TO THE POTENTIAL USER? WRITE YOUR ANSWERS ON A SHEET OF PAPER....
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