MP-marketing-theories(2)

MP-marketing-theories(2) - CONCEPT DEMAND IS LIMITED...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept Consumers favor products that are       available and highly affordable. Improve production and distribution. Consumers favor products that offer       the most quality, performance, and      innovative features. Consumers will buy products only if       the company promotes/ sells these      products. Focuses on needs/ wants of target          better than competitors. Focuses on needs/ wants of target    Marketing Management Philosophies
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MARKETING  THEORIES 1- BEGINNING TO  1945 PRODUCTION  CONCEPT DEMAND IS  UNLIMITED MAKE ALL YOU  CAN
Background image of page 2
MARKETING  THEORIES 1- 1945-1955 PRODUCT 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: CONCEPT DEMAND IS LIMITED DEVELOP NEW PRODUCTS 1- 1955- 1980 SALES CONCEPT DEMAND IS LIMITED WE CAN MAKE ANYTHING GET RID OF INVENTORY DEVELOP NEW PRODUCTS 1- 1955- 1980 MARKETING CONCEPT DEVELOP PRODUCTS MAKE A PROFIT 1- 1985-2010 SOCIETAL MARKETING CONCEPT DEVELOP PRODUCTS DO WHAT IS GOOD FOR SOCIETY Societal Marketing Concept Societal Marketing Concept Company (Profits) Consumers (Want Satisfaction) Society (Human Welfare) CLASSROOM PROBLEM FORM INTO GROUPS SUPPOSE YOU WERE THE MANUFACTURER OF A POTENTIALLY DANGEROUS PRODUCT EXAMPLE: POWER CIRCULAR SAW CIGARETTES QUESTION: HOW MUCH INFORMATION ABOUT THE POTENTIAL DANGERS OF YOUR PRODUCT SHOULD YOU BE REQUIRED TO DISCLOSE TO THE POTENTIAL USER? WRITE YOUR ANSWERS ON A SHEET OF PAPER....
View Full Document

Page1 / 8

MP-marketing-theories(2) - CONCEPT DEMAND IS LIMITED...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online