MP-product-classification

MP-product-classification - PRODUCT CLASSIFICATION SCHEMES...

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PRODUCT CLASSIFICATION SCHEMES FOR CONSUMER PRODUCTS FOR INDUSTRIAL PRODUCTS
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CONSUMER PRODUCT SCHEME 1- CONVENIENCE BUYS FREQUENTLY WITH MINIMUM OF COMPARISON STAPLES IMPULSE EMERGENCY
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2- SHOPPING GOODS MUCH SEARCH AND COMPARISON A- HETEROGENEOUS (UNIQUE FEATURES ARE IMPORTANT) LAPTOP PC VIDEO CAMERA
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2- SHOPPING GOODS MUCH SEARCH AND COMPARISON B- HOMOGENEOUS (COMPARE ON PRICES) TELEVISION MOBILE PHONE SET
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CLASSROOM PROBLEM (1) NAME TWO HOMOGENEOUS SHOPING PRODUCTS NAME TWO HETEROGENEOUS SHOPING PRODUCTS DO NOT MENTION PRODUCTS MENTIONED IN CLASS !
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3- SPECIALTY GOODS PRODUCTS WITH UNIQUE CHARACTERISTICS OR BRAND JAGUAR XK8 USB BOARD
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4- UNSOUGHT GOODS PRODUCTS THE CONSUMER DOES NOT THINK TO BUY BEFOREHAND CASKET LIFE INSURANCE
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CLASSROOM PROBLEM (2) NAME FIVE UNSOUGHT PRODUCTS OR SERVICES
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INDUSTRIAL PRODUCT CLASSIFICATION SCHEME 1-CONSTRUCTION PROJECTS (EX- ELECTRIC GENERATING PLANTS) 2-HEAVY EQUIPMENT (RAILROAD LOCOMOTIVES)
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4-COMPONENTS AND SUB ASSEMBLIES (CIRCUIT BOARDS, SWITCHES, MOTORS)
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-product-classification - PRODUCT CLASSIFICATION SCHEMES...

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