MP-product-differentiation

MP-product-differentiation - PRODUCT DEVELOPMENT PRODUCT...

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PRODUCT DEVELOPMENT PRODUCT DIFFERENTIATION REAL OR IMAGINED DIFFERENCES AMONG PRODUCTS
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EXAMPLES WHAT ARE THE REAL OR IMAGINED DIFFERENCES? HEINZ HUNT’S CATSUP?
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EXAMPLES WHAT ARE THE REAL OR IMAGINED DIFFERENCES (GASOLINES)? CITGO EXXON MOBIL
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Exxon Gasolines Detergent Additives Exxon has long recognized that gasoline detergent additives are necessary for modern vehicles to stay in top operating condition. That's why long before the U.S. government required gasoline detergent additives, Exxon added detergent additives to all grades of its gasoline--from HTA for cleaning carburetors; to XCL-12, our patented, award-winning fuel injector detergent. Exxon's current detergent additive package represents the state-of-the-art in additive technology and results from years of technical expertise. This package helps keep fuel injectors and intake valves clean. Exxon's detergent additive package is blended into Exxon gasolines at levels greater than the minimum government-required detergency levels
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-product-differentiation - PRODUCT DEVELOPMENT PRODUCT...

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